Why every business needs an SEO optimized website
One of the first things any business that wants to implement a digital marketing strategy should start with is building a website. A website is a go-to place for any potential customer who wants to know more about your business. However, having just a website is not enough is you don’t get enough traffic on that site. One of the tested ways of getting traffic to your website is through making it SEO optimized.
For those who may not know, SEO stands for Search Engine Optimization, which refers to the process of making the website rank higher in search results by improving the quality and quantity of the content on that site. Making a website SEO friendly starts right from the time of developing it. A website that is not well developed may not perform well as far as SEO is concerned.
If you are planning to have a website built for your business, here are some of the reasons why you should think about SEO.
- More traffic
The obvious reason why every business needs to have an SEO friendly site is to get more traffic. Studies show that more than 50% of website traffic comes from search engines. This research clearly shows that any business that is not visible in search engine results is most likely loosing out over 50% of its potential customers.
- It builds trust amongst your customers.
A website that is well optimized for search engines will always appear on the first page of search engine results. The beauty of this is that the final consumer knows nothing about SEO, so they will assume the websites that appear first are always the best ones to consider. So, having your site up there in search engine results will build trust amongst your customers – this is only possible through SEO.
- Better user experience
Websites that are well optimized for such engines usually have a better user experience thanks to the quality of the content they have. When customers get a great user experience, they will most likely get more attached to your brand and also recommend friends and family to give your business a try in case they need any of your services
- SEO is more impactful than Ads
No matter how much you invest in Google Ads, you will likely not get long term results if your website is not SEO optimized. Sites that are not SEO friendly have a high bounce back rate, which reduces their chances of getting leads and closing sales.
- It is a cheaper and sustainable strategy
Getting free traffic from search engines is one of the most sustainable ways of building your client base as a business. You will only get enough free traffic when your website is search engine optimized. The good news is that implementing SEO is a cheap strategy in the long run. You don’t have to pay Google any money. You can either do it yourself or hire a digital marketing agency if you want better results.
Search Engine Optimization is more relevant today than never before since we have millions of websites on the internet that are competing for the same customers. So, the only option you have as a business is to make your site easily visible in search engines by implementing SEO strategies. You may not see immediate results in the first few days or weeks.
However, after a couple of weeks or months of implementing SEO, your numbers in terms of traffic will start growing exponentially. If you are wondering how to get started with implementing SEO on your website, you can hire us, and we help you out.