4 reasons why video content is relevant today than never before
The growth of video streaming platforms like YouTube and Instagram is a clear sign that video content is one of the most effective ways brands can use to reach their target customers. Studies show that over 5 Billion videos are watched on YouTube every day. This number is 4 Billion for Facebook. If you are a brand, you need to get out of your comfort zone and start embracing using video content today.
With the number of smartphone users in the world increasing daily, the rate at which video content is consumed will even grow more and more in the coming years. So, if you were thinking twice about starting to publish video content, here are some of the reasons why you need to get started today.
- Video content gives more context.
With a video, it is easier to elaborate on a particular subject matter than you would with written content or images. When your potential customers easily understand the message, they will more likely want to follow your brand even more and eventually turn into paying customers. So, if you want to address something about your brand or industry in general, using video content in one of the best alternatives.
- Videos boost leads and conversions.
Some studies show that adding a video on your landing page can increase your conversions by over 80%. One of the reasons behind this is the fact that your audience will easily get the message when it is in form of a video because it takes less effort to watch a video than reading a piece of text. However, the results you will get will largely depend on the quality of the videos you publish.
- They are good for Search Engine Optimization (SEO)
When you have videos on your website, your audience will likely spend more time on your website than they would if the site only had images and texts. The duration of users on your website is one of the parameters search engines use to rank websites in their search results. To take advantage of this, you should add as many videos as you can on your website.
- The number of video consumers is rapidly growing.
As more people are acquiring smartphones, the potential market for video content also grows because people watch videos on their smartphones more than any other device. In recent years YouTube has always reported a 100% growth in the number of videos consumed after every year. This trend will likely stay the same in the next years to come.
Final thoughts
With video content becoming more relevant today than never before, your business needs to find means of incorporating video content in its digital marketing strategy. While publishing videos, make sure you focus more on helping your customers solve a certain problem and less on trying to sell them your services directly.
For instance, if you sell shoes, you can make videos of how one can make their shoes last as long as possible. Such a video will show your audience that you care about them, and at the end of the day, a good number of them could turn into paying customers.
If you don’t know how to get started, worry not because we got you covered. Just contact us, and we shall help make great videos that will turn your business into a money-making machine.
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